Marketing Campaigns
...promoting a focused effort that guides consumers towards a desired action
Metaphor Consumer Marketing Campaign
Software:
workfront - project management
Roles:
vendor relations - ad agency, printer, & fulfillment house | creative direction | traffic management | liaison between key stake holders and design team
Medium(s):
consumer postcards | direct mail | newspaper ads & inserts | promotional email
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Postcards | Consumer
BrainHearing | Cognitive
Decline Campaign
Software:
workfront- project management
Roles:
vendor relations - ad agency, printer, & fulfillment house | creative direction | traffic management | liaison between key stake holders and design team
Medium(s):
trade journal ads | newspaper inserts | point of sales display | postcards | direct mail | promotional email
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Trade Journal Advertisements
Consumer | B2B
DRIVE Consumer
Marketing Campaign
Software:
indesign | photoshop | illustrator | acrobat pro
Roles:
visionary leader | creative direction | graphic design | vendor relations
Medium(s):
conference direct mail | conference agenda | postcards | launch email
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Direct Mail Invitation | B2B
Clinical Grand Rounds Conference
Software:
workgroups davinci - project management
Roles:
traffic management | vendor relations - printer | liaison between key stake holders and design team
Medium(s):
direct mail invitation | conference agenda | postcards | campaign launch email
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